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Research papers

A state-of-the-art eye movement research

Eye movement research has been used in Marketing Research for many years. However, recent advancements in fiber optics, digital processing and advanced electronics have made possible giant steps forward from the old days of "eye cameras". Burke...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Lynn Y.S. Lin, Par Källeskog, Nick Calo
Company: Burke, Inc.
June 15, 1984
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Citation

Lin, Källeskog and Calo (1984a, June 15). A state-of-the-art eye movement research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/a-state-of-the-art-eye-movement-research